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Live Classroom Sessions by INSEAD Faculty
Certification from Hero Vired in collaboration with INSEAD
Product teardowns and INSEAD-authored case studies
Our Learner Success Team will ensure to get you the right skills you need to become a
Associate Product Manager
7,000+ Jobs
Product Manager
20,000+ Jobs
Product Lead
13,000+ Jobs
Product Marketing Manager
7,000+ Jobs
Product Strategist
5,000+ Jobs
Data sourced from Linkedin
24 June 2023
Next Cohort Starts
6 months
Duration
Bachelor’s degree
Eligibility
31 May 2023
Application Deadline
The program equips executives with a 360-degree understanding of product management - it will help learners craft business strategies required to successfully launch and manage their product in the market.
Live Online Duration
90
Hours
Total Effort Required
150
Hours
Total Weekly Effort
10
Hours
Program Brochure
For detailed curriculum and program structure, download the program brochure
Core INSEAD Modules
Customer Insights
This module offers a structured view of how to be customer focused.
Design Thinking
In this module, learners will contrast two different problem-solving approaches, which offer valid ways to address various business challenges. One approach emphasizes process efficiency, while the other (design thinking perspective) highlights customer-centricity and innovative thinking.
Launching Brands/Products Globally
Learners will explore the concept of brand identity and positioning for start-ups, making them strong with limited resources and leveraging market trends and customer intelligence
Stakeholder Management & Collaborations
In this module, learners will collaborate with stakeholders to develop and manage the product..
Product, User and Market Discovery
This module focuses on the identification of customer requirements, determining your target market and analyzing the market opportunity, which will help you gauge the success of your product.
Product Pricing, Revenue and Monetization
This module focuses on the product delivering value to a customer, and in turn, generating revenue for the value delivered.
Product Vision and Startegy
This module focuses on defining objectives, goals, strategies, and measures for the product to drive product strategy and execution.
Metrics and Analytics
This module will introduce learners to several key metrics that need to be tracked and analyzed over the different stages of the product lifecycle to enable strategic decision making.
Product Design
This module is built to help learners materialize their game-changing ideas and transform them into a product that they can create a business around.
Product Development
In this module, learners will explore the different frameworks to create the business model for the product.
Go to Market Strategy
A GTM strategy applies whether one’s breaking into a new market or trying to reach their current customer base. In this module, learners will explore the different business strategies essential for a product market launch.
Get the Hero Vired Advantage
Learn from world-class faculty that will guide you through this certification program
Varun has led Product Growth & Tech Strategy initiatives across domains. Currently, he is a General Manager of Product at Mamaearth.
Vibha teaches modules on Corporate Entrepreneurship, Organizational Change, Leading Organizations, and Leadership.
Noah is an award-winning case writer and teacher, he taught the organizational design and leadership core course in INSEAD's MBA program for 8 years.
A globally recognized expert passionate about bridging the academic and the business world & known for his work on customer-centric digital transformation.
He is a Professor of Technology and Operations Management and the Director of the Heinrich and Esther Baumann-Steiner Fund for Creativity and Business at INSEAD.
Amitava is a branding expert and is a Professor of Marketing and the Program Director of the Certificate Program in Strategic Management and Business Essentials.
An IIT - Madras and IIM - Ahmedabad alumni with experience in the financial services industry in Trading and Risk Management roles in India and the UK..
A accomplished marketing/sales professional with experience spanning across B2B SaaS, product management, marketing, analyst relations, and public relations.
In collaboration with
INSEAD
Integrated With
National Skill Development Corporation
On successful completion of this Full Stack Development certification program, you will be eligible for the following:
Hero Vired Certificate
Benefit from the Hero Group’s decades of research and understanding of the Indian education and job landscape.
* Certificates are indicative and subject to change
1:1 career coaching
Just-in-time interview preparation
Guaranteed job opportunities
A simple yet thorough application process that will help you learn key skills to supercharge your career
Step 1
Submit Application
Fill the form, review it, and submit your application. A fully completed application helps us assess your learning goals and enrol you into the program.
Step 2
Receive the offer letter
You will receive an offer letter to enrol, along with the complete details of the program, fee and payment schedule, etc.
Step 3
Block your seat
Pay a nominal amount to confirm your acceptance and block your seat.
*This is subject to any defined individual program eligibility, criteria and test that may be included as part of the enrolment process.
Upskill yourself with Hero Vired
Frequently Asked Questions
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